![]() ![]() You learn how to write better content to attract and engage an audience. It’s not quite that glamorous in practice, but it does require a large dose of creativity and discipline. Picture Don Draper from Mad Men staring out a window, Canadian Club whisky in hand, quietly contemplating the perfect way to position a product to make his client (and himself) a lot of money. In short, copy is creative text that intentionally guides someone to do business with you. If you have a great offer, weak marketing actually does everyone a disservice.īut what exactly is copy? And how does it fit in with content marketing? Step #2: Storyselling combines content marketing and copywriting The Secret of The Successful Copywriter.How Introverted Writers Transform into Business Professionals.Professional writers have to understand why someone might be hesitant to buy and overcome those fears as they guide them to make a decision (more on that in Storyselling Step #6 below.) It’s simply because the more opportunities you have in your storyselling to make compelling arguments in favor of your offer, the more opportunities you have to persuade someone to take you up on it. However, as a rule of thumb, long copy typically works better than short copy. Whether you’re selling a product, a service, a message, or an idea, your copywriting has a goal.Įvery word, every sentence, every paragraph is intentional - it’s not about fulfilling a certain word count or writing a certain number of pages. “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” – David Ogilvy In order to guide your prospect to the right products or services and sell on a blog, you have to use the right words. Word choice is critical here, as you empathize and build a bond with your reader. If you have outstanding, ethical digital products or services, your target audience should be thrilled to hear about them.ĭon’t be shy about using proven techniques - such as copywriting - to make sure the right people hear about how you can help them. How can you help them in ways other businesses don’t?.When are they ready to make a purchase?. ![]()
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